Just think about cell phones for a moment. They offer the power to a person to send their voice from just about anywhere to just about anywhere -- and with smartphones, access the internet. Unlimited knowledge right in the pocket. Cell phones are basically wizards and anyone can afford them. Verizon sells all kinds of wizards -- including tablets -- and clothes for said wizards (phone accessories). Verizon also has...what would be a good item for this wizard metaphor for coverage...an overflowing manna fount that covers most places in the U.S. so any wizard should be able to work anywhere. And best of all, Verizon is constantly trying to offer the best prices.